Makaroni Ngehe: Ngehe Addicted

Ali Muharam, a young man from Tasikmalaya, West Java, worked as a seller of flip-flops, an employee at a clothing store, canteen, even as a translator, but none of those jobs made him feel better. In early 2012, he was finally bored and tired of doing various kinds of unsatisfying work and decided to end his suffering by venturing into a new business. One afternoon, as he sat watching his mother making macaroni snacks for the feast day, an business idea came into Ali's head. The word "ngehe" is usually used to express resentment towards something.
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