Ethical-Concerns-For-Electronic-Arts-A-Case-Study-of-Public-Relations-Rejection-In-The-Computer-Games-Industry

Pembelajar 0
Rating 4.50
Sesi 1 Sesi
Durasi Belajar 0 menit
Level Kursus Intermediate

Studi Kasus Indonesia

Mitra Pengajar

BINUS Business School Case Center

Pengajar

Martin James Moloney, BSc Hons, M.I. Kom.

Information System

4.50/5
0 Pemelajar
1 Kursus

Deskripsi

The world of computing is a highly technical
business, with constant innovation a hallmark of the industry. These
innovations benefit business as the world becomes more inter-connected;
communication channels are opened, and markets become more globalized. However,
forums for globalized communication facilitate a worldwide consumer base with a
right to reply that did not exist for previous generations.

Complaints are no longer private affairs, as
the customer can take their grievance to the court of public opinion, and the
company is forced into defending their position under increasingly tighter
scrutiny. This case will examine the dilemma a company can face when their own
users turn against them.

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Case Study Indonesia

Ethical Concerns For Electronic Arts: A Case Study of Public Relations Rejection In The Computer Games Industry

Rating

4.5 /5

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Review

Rated 5 out of 5

Diah (verified owner) – 01/08/2022

topik yang menarik
Rated 5 out of 5

WIBOWO (verified owner) – 01/08/2022

Interaksi kepada peserta bisa lebih ditingkatkan selebihnya sudah sangat bagus
Rated 4 out of 5

Yunita (verified owner) – 01/08/2022

Sesi tiap kursus bisa lebih di perbanyak
Rated 4 out of 5

ALBAIHAQI (verified owner) – 01/08/2022

good