Bakmi GM: Longevity Story Of A Noodles Restaurant

Pembelajar 10
Rating 4.25
Sesi 1 Sesi
Durasi Belajar 0 menit
Level Kursus Intermediate

Studi Kasus Indonesia

Mitra Pengajar

BINUS Business School Case Center

Pengajar

Sukma Putra. S.E, M.Ed.

Business Management

4.39/5
30 Pemelajar
7 Kursus

Ahmad Seiichi Ramadhan. S.E, M.M

Business Management

4.25/5
10 Pemelajar
2 Kursus

Deskripsi

Once known as Bakmi Gajah Mada and started as a humble street hawker stand, Bakmi GM has successfully built its reputation as Jakarta’s most iconic noodle restaurant brand over the last 60 years. By 2018, Bakmi GM has grown to serve 30,000 customers per day throughout more than 50 restaurants located not only in the Greater Jakarta area, but also in Bandung and Surabaya. Nonetheless during that journey, they were not without their own major historical events, notably the notorious negative issue that been thrown at them that marked Bakmi GM’s turning point. With many competitors emerging, changing customer generations, Indonesian fast-paced trend-based market, and changes in Jakarta’s food market landscape with more online assisted restaurants, how can Bakmi GM keep up with these challenges?

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Case Study Indonesia

Bakmi GM: Longevity Story Of A Noodles Restaurant

Rating

4.3 /5

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Review

Rated 5 out of 5

GABRIELLE (verified owner) – 01/08/2022

adakan doorprize kalau memungkinkan dari nama-nama perserta yang sudah join di courses GreatNusa
Rated 4 out of 5

CHRISTIANA (verified owner) – 01/08/2022

tentang waktu mulai webinar mungkin bisa dimulai pukul 0930
Rated 4 out of 5

NYOMAN (verified owner) – 01/08/2022

Topik-topik selanjutnya tetap terus menarik
Rated 4 out of 5

Liansyah (verified owner) – 01/08/2022

Materi kursus menarik untuk yang sedang mau kembangkan karirnya