Artotel Group: The Art of Stealing Market Share

Pembelajar 10
Rating 4.50
Sesi 1 Sesi
Durasi Belajar 0 menit
Level Kursus Intermediate

Studi Kasus Indonesia

Mitra Pengajar

BINUS Business School Case Center

Pengajar

Dr. Adilla Anggraeni, B.Bus., M.B.A.

Marketing Management

4.55/5
10 Pemelajar
5 Kursus

Indra Kusumawardhana, BA (Hons), M.Sc.

Marketing Management

4.50/5
10 Pemelajar
2 Kursus

Deskripsi

The owner of Artotel is from the family that owns the Marriot Surabaya. Artotel is very close to the concept of a boutique hotel with artwork made by local artists so as to produce a comfortable and memorable place to stay. After undergoing several strategic direction changes, Artotel realized its main strength is the ability to have a “breathing brand DNA” aka a brand that continues to grow depending on the market environment. This case will discuss the various methods that Arotel has used to gain more market share and maintain its brand DNA.

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Materi

Case Study Indonesia

Artotel Group: The Art of Stealing Market Share

Rating

4.5 /5

5		2
4		2
3		0
2		0
1		0

Review

Rated 4 out of 5

Indriyanti Indriyanti (verified owner) – 01/08/2022

Sudah sangat bagus
Rated 4 out of 5

Marindra (verified owner) – 01/08/2022

Mungkin diberi interaksi langsung ke peserta biar ada lebih seru lagi
Rated 5 out of 5

FELIX (verified owner) – 01/08/2022

Sejauh ini sudah berjalan dengan baik dipertahankan terus ya terima kasih banyak sebelumnya
Rated 5 out of 5

Julia (verified owner) – 01/08/2022

tentang waktu mulai webinar mungkin bisa dimulai pukul 0930