A Giant Who Lose Their Grip On The Market: A Case of PT. Sariwangi

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Level Kursus Intermediate

Studi Kasus Indonesia

Mitra Pengajar

BINUS Business School Case Center

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Aryo Bismo S.E., M.M

Digital Marketing Strategic

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Sukma Putra. S.E, M.Ed.

Business Management

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Deskripsi

Sariwangi, was originally, founded by PT Sariwangi Agricultural Estate Agency (1962). However, the
brand Sariwangi was first introduced to the market with its teabag concept in 1973. Tea of Sariwangi comes from good quality leaf carefully selected to then be produced
naturally by fermentation without any coloring and preservative ingredients involved to get tea
with a high quality of color, taste, and smell.

Indonesia for the past years has faced lower productivity and profitability due to climate change
that affected the tea plantation. In general, tea production has declined in line with reduced
cultivation. According to the Indonesian Tea Association, the number of productions and exports
of tea has declined while the imports surged more than 400%. SAEA was trying to improve tea
plantation production by investing in a drainage system. Despite the big sum of money that was
invested in the new technology, things just did not go as well as planned for SAEA.

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Case Study Indonesia

A Giant Who Lose Their Grip On The Market: A Case of PT. Sariwangi

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Review

Rated 5 out of 5

Indriyanti Indriyanti (verified owner) – 01/08/2022

good
Rated 4 out of 5

FELIX (verified owner) – 01/08/2022

Pengajar sangat profesional
Rated 5 out of 5

Hindarto (verified owner) – 01/08/2022

tidak bosen ketika dengerin materinya
Rated 4 out of 5

DILLON (verified owner) – 01/08/2022

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