10 Alternatives Marketing You Should Know in this IR 4.0 Era
10 Alternatives Marketing You Should Know in this IR 4.0 Era
Rp99.900 Add to cart
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    Pembelajar 657
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    Rating 4.25
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    Sesi 3 Sesi
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    Durasi Belajar 45 menit
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    Level Kursus Basic
  • Bisnis & Manajemen
  • Manajemen Pemasaran & Penjualan

Mitra Pengajar

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BINUS University

Pengajar

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Ina Melati, S.E., M.M.

Business and Management

  • 4.40/5
  • 786 Pemelajar
  • 5 Kursus

Deskripsi

This course is a practical course for learners who wants to learn about marketing in this digital era. Promotion is something that is liked by most consumers, so as a consumer, we are most definitely often curious about promotions; what promotions are, what is included in the promotion, why promotion is a fun thing for us as consumers, then what kind of promotion make consumers interested in buying it impulsively. Why do you have to be impulsive? Yes, in short, producers and retailers are very fond of this consumer behavior, including in the context of producers and retailers in Indonesia, then what about impulsive behavior in Indonesian people and what is the connection with promotions that are mostly applied in Indonesia as a strategy in marketing its products in Indonesia. After studying this, learners are expected to find out more about promotion tools, how to use them, the best time to apply them and of course, they can determine who should be exposed to these promotional tools.

Materi

Introduction to IMC

  • First thing First, What is IMC?
  • Promotional Mix
  • Five Reason Why Integrated Marketing Works
  • Components of Brand Image
  • Consumer Decision Making Process

Introduction to Alternative Marketing

  • Traditional Media Channel
  • Marketing 4.0
  • Alternative Marketing

Alternative Marketing and Impulsive Buying Decision

  • Impulsive Buying Behavior in Indonesia
  • The Influence of Alternative Marketing toward Impulsive Buying Decision in Indonesia

Quiz

Rating

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Review

  1. Juan (verified owner)

    Kursus sudah sangat baik apakah memungkinkan dibuat sesi sharing offline dengan expertnya

  2. Mita (verified owner)

    Pengajar sangat profesional dan tenang dalam menjelaskan materi

10 Alternatives Marketing You Should Know in this IR 4.0 Era

Rp99.900

Dengan beli kursus ini, kamu mendapat:

  • Akses kursus 12 bulan
  • Kursus Berbahasa Inggris
  • Kursus terdiri dari 3 sesi
  • Sertifikat setelah menyelesaikan kursus

Diperbarui pada 17/11/2022