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Ringkasan topik

  • Introduction to digital business and e-commerce

    Student will understand the definition and the difference between digital business and e-commerce

    • The concept of digital business strategy

      Student will understand to various strategies for gaining competitive advantage in the digital business

      • Exploiting opportunities of new marketspaces in digital-business

        Student will understand new market opportunity by improving the value creation

        • A roadmap for digital business strategy implementation

          Student will practice creating roadmap for a new digital business model include the strategies.

          • Building digital business competence through concepts and cases

            Student will understand about digital business competence through concepts and cases