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Topic outline

  • Introduction to the World of Retailing

    Students will understand the basic knowledge about retail, merchandising, types of retailer and the buying process of customers

  • Retail Market, Locations Strategy & Supply Chain Management

    Student will understand about retail market strategy, retail locations and supply chain management

    • Retail Pricing, Communication Mix & Store Design Elements

      Students will understand how to determine retail price and communicate the retail product trough store