Peserta
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Penilaian
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Sesi
2
Durasi Belajar
60 menit
Level
Intermediate
Sertifikat
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Toys 'R' Us: The Demise of The Toy Empire
Rp 65.000
Akses kursus hingga 12 bulan
Deskripsi
Charles Lazarus, born
on October 4, used to work in his father’s shop and he dreamed of having his
own business when he grew up. Returning from World War II, he planned to start
his own business. He then learned that many soldiers who also returned from World
War II were still young. Their priority would be getting married, having
children, and living the American dream. Learning from that condition, Lazarus
then realized that there was one specific market which had not yet been touched
by most businesses at that time, and that market targeted children.
Toys ‘R’ Us was one of the biggest players in toys business. Founded by Charles Lazarus back in 1957, Toys ‘R’ Us was unbeatable as it offered many different varieties of toys in a large scale with a price which could not be competed by smaller competitors. It was also proclaimed as “one of the outstanding companies in all of retailing” by Goldman Sachs in 1985 (Berfield, Ronalds-Hannon, Townsend, & Coleman-Lochner, 2018).
Toys ‘R’ Us was one of the biggest players in toys business. Founded by Charles Lazarus back in 1957, Toys ‘R’ Us was unbeatable as it offered many different varieties of toys in a large scale with a price which could not be competed by smaller competitors. It was also proclaimed as “one of the outstanding companies in all of retailing” by Goldman Sachs in 1985 (Berfield, Ronalds-Hannon, Townsend, & Coleman-Lochner, 2018).
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Materi
Case Study Indonesia
Case Study Indonesia
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DRAJAD WIRYAWAN
Dr. Ridho Bramulya Ikhsan, S.E., M.M.
