Deskripsi
Charles Lazarus, born
on October 4, used to work in his father’s shop and he dreamed of having his
own business when he grew up. Returning from World War II, he planned to start
his own business. He then learned that many soldiers who also returned from World
War II were still young. Their priority would be getting married, having
children, and living the American dream. Learning from that condition, Lazarus
then realized that there was one specific market which had not yet been touched
by most businesses at that time, and that market targeted children.
Toys ‘R’ Us was one
of the biggest players in toys business. Founded by Charles Lazarus back in
1957, Toys ‘R’ Us was unbeatable as it offered many different varieties of toys
in a large scale with a price which could not be competed by smaller
competitors. It was also proclaimed as “one of the outstanding companies in all
of retailing” by Goldman Sachs in 1985 (Berfield, Ronalds-Hannon, Townsend,
& Coleman-Lochner, 2018).
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