• icon
    Pembelajar 203
  • icon
    Rating 4.25
  • icon
    Sesi 1 Sesi
  • icon
    Durasi Belajar 90 menit
  • icon
    Level Kursus Intermediate
  • Int'l Lecture Week 2021
  • Int'l Lecture Week 2021 (ILW for BINUSIAN Only)

Mitra Pengajar


BINUS Creates


Sustainability has been suggested as an emerging business megatrend that will profoundly affect firm survival and competitiveness. Companies, government, non-governmental organizations, and consumers are increasingly interested in sustainability-related issues. Companies, for instance, have initiated, managed, and communicated their sustainable marketing activities through many programs, including Corporate Social Responsibility (CSR) initiatives. However, most CSR programs have not met their objectives. In order for sustainable marketing practices to succeed, they need to be aligned with consumer interests, because consumers are the ultimate determinant of CSR success. An extensive literature review reveals that there are three main challenges with regard to responsible or sustainable consumption: (1) consumer segments are not only either green or non-green groups; (2) the attitude-behaviour gap phenomenon, where positive attitudes towards environmental issues do not necessarily translate into actual green purchase behaviour, has been found consistently in many sustainable consumption studies; and (3) consumers tend to perceive certain barriers to green behaviour, which in turn affect their readiness to be green. These three challenges prevent many consumers from engaging in responsible consumption. While most of the literature on responsible/sustainable consumption tends to focus on the developed country context, research in the emerging market context has been very limited. Therefore, the current study aims to examine these three specific challenges for the development of responsible consumption in an emerging market context (i.e. Indonesia).


4.3 /5


  1. Cynthia (verified owner)

    lebih diperbanyak contoh2 aplikasi penerapan

  2. Guntoro (verified owner)

    Sangat menarik

  3. Manda (verified owner)

    Mungkin webinarnya juga bisa disiarkan live di platform lain selain zoom (facebook atau youtube)

  4. Laili (verified owner)

    sudah baik

The Challenges of Responsible Consumption in Emerging Markets


Dengan beli kursus ini, kamu mendapat:

  • Akses kursus 12 bulan
  • Kursus Berbahasa Inggris
  • Kursus terdiri dari 1 sesi

Diperbarui pada 25/03/2023