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Terakhir di update6/12/2023

LevelIntermediate

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ABC, Inc is a multi-national company, having multiple product category. It started its operation in The Netherlands with Dairy product in 1980, and since then has expanded its operation across the globe. It currently has several affiliates in other countries as well as external suppliers (e.g., Dairy NZ). Their product mix is now varying to Frozen Dairy, Snack and Beverages.

The product portfolio in each market varies, depending on local consumer demand and heritage. The ABC, Inc in Malaysia is big in Dairy products, although they do have healthy growth in other category such as Beverages and Snack

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Case Study Indonesia

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