Flat-Pack to Click-Track: IKEA's Digital Makeover into the Digital Landscape of Southeast Asia

By taking this course you will get the items below:

1. Simulation program
   It is an interactive learning platform that combines elements of case studies and simulations to provide participants with a practical and immersive way to develop their problem-solving, decision-making, and critical-thinking skills. In this type of game, participants are presented with a realistic business scenario or problem that they must analyze and address using their knowledge, expertise, and creativity.

2. Simulation manual.
   It is a comprehensive document that provides detailed instructions and guidelines for running the simulation model. It will help users to set up the simulation, including, data inputs, model assumptions, and result interpretation.

3. Case study
   The case study title, “Flat-Pack to Click-Track: IKEA's Digital Makeover into the Digital Landscape of Southeast Asia” is provided. This case study act as the background story of the simulation program.

4. Teaching note
   The teaching note serves as a supplementary document designed for instructors, educators, and facilitators in their teaching or training sessions. It provides essential information and guidance to help instructors effectively facilitate class discussions, guide student analysis, and draw out key learning points from the case.

5. Link to other sources of materials such as web pages, pdf documents, and video-based learning.

Ikuti simulasi kursus yang mengulas transformasi digital IKEA di Asia Tenggara. Pelajari strategi inovatif, adaptasi pasar, dan tantangan dalam peralihan dari model tradisional ke era digital yang kompetitif.