Deskripsi

The business was inspired by Mrs. Martha Tilaar’s passion on beauty and health product based on Indonesian traditional herbs and formula. She started her business from a garage beauty salon. It attracted many customers, especially on the beauty products. The growth of the business continued, so that the Tilaar family decided to enlarge the business with other partners. In partnership with Kalbe Group family, the first factory was built in 1981 in Pulogadung industrial estate. Setting the price too low could result in portraying the company in a low position. However, if the price was too high,
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