N/APeserta
Terakhir di update6/12/2023
LevelIntermediate
Ethical Concerns For Electronic Arts: A Case Study of Public Relations Rejection In The Computer Games Industry
Rp 55.000
Akses kursus hingga 12 bulan
2 Sesi pembelajaran
Durasi belajar selama60 menit
Tentang Kursus Ini
Pelajari isu etika dalam industri game melalui studi kasus penolakan public relations. Pahami cara menangani keluhan konsumen dan jaga reputasi perusahaan di era digital.
The world of computing is a highly technical business, with constant innovation a hallmark of the industry. These innovations benefit business as the world becomes more inter-connected; communication channels are opened, and markets become more globalized. However, forums for globalized communication facilitate a worldwide consumer base with a right to reply that did not exist for previous generations.
Complaints are no longer private affairs, as the customer can take their grievance to the court of public opinion, and the company is forced into defending their position under increasingly tighter scrutiny. This case will examine the dilemma a company can face when their own users turn against them.
Materi yang Dipelajari
Case Study Indonesia
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