Building Brand Resilience in The Digital Era
Building Brand Resilience in The Digital Era
  • icon
    Pembelajar 188
  • icon
    Rating 4.50
  • icon
    Sesi 1 Sesi
  • icon
    Durasi Belajar 90 menit
  • icon
    Level Kursus Intermediate
  • Int'l Lecture Week 2021
  • Int'l Lecture Week 2021 (ILW for BINUSIAN Only)

Mitra Pengajar

thumbnail

BINUS Creates

Deskripsi

A brand is more than just a logo, a brand is about a set values which enables organisations to make a promise about unique experiences. Whilst the elements of a brand, such as name, logo, website, organisation’s messages, products and services can be controlled by the organisation, the customers and other stakeholders’ perception towards a brand cannot easily be controlled. Hence, ultimately the role a brand manager is to close the gap between how the organisation perceives themselves and how others perceive them. This task becomes more challenging in the digital era where the multi-way conversations about brands exist and happen at lightning speed. This lecture will focus on the importance of building brand resilience in the digital era. Building a resilient brand does not happen overnight, it takes significant time, effort, energy, and a strategic planning. We will discuss how we can develop a strong brand in the digital sphere and gain a unique positioning in a hypercompetitive environment.

Rating

star-rating
4.5 /5
5
2
4
2
3
0
2
0
1
0

Review

  1. Patrick (verified owner)

    menambahkan waktu lebih agar dapat menjawab lebih banyak pertanyaan

  2. Samuel (verified owner)

    Materinya bagus Semoga bisa belajar lagi bareng GreatNusa!

  3. Junaidi (verified owner)

    Terima kasih GreatNusa bisa membawakan materi yang susah menjadi mudah dimengerti

  4. Sandy (verified owner)

    Sangat membantu bagi orang awam untuk mempelajari ini

Building Brand Resilience in The Digital Era

Gratis

Dengan beli kursus ini, kamu mendapat:

  • Akses kursus 12 bulan
  • Kursus Berbahasa Inggris
  • Kursus terdiri dari 1 sesi

Diperbarui pada 23/10/2022