A Theoretically driven Analytical Visual Persuasion Framework Analysing Photographs in Sustainability Reports

Pembelajar 156
Rating 4.50
Sesi 1 Sesi
Durasi Belajar 90 menit
Level Kursus Intermediate

Int'l Lecture Week 2021
Int'l Lecture Week 2021 (ILW for BINUSIAN and NUNI Only - Research Forum)

Mitra Pengajar

BINUS Creates

Deskripsi

The paper draws from the theoretical constructs of Peirce’s (1991) visual semiotic system of icon, index and symbol and Aristotle’s (1984) persuasive appeals of ethos, pathos and logos, to develop an explicit three-step visual content analysis for photographic images and their accompanied text/caption. Specific application questions for each step of the analysis are designed as a toolkit to complement the applicability of the framework. Sustainability related photographs in the Coca-Cola Company’s 2018 Business & Sustainability Report are examined to illustrate the applicability of the analytical framework.

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Rated 4 out of 5

Kenly (verified owner) – 17/08/2022

Terima kasih GreatNusa sudah mengadakan materi ini
Rated 5 out of 5

Junaidi (verified owner) – 12/08/2022

lebih diperbanyak contoh2 aplikasi penerapan
Rated 4 out of 5

Lisa (verified owner) – 09/08/2022

Adakan kursus lebih dalam agar dapat pengetahuan baru
Rated 5 out of 5

Donna (verified owner) – 03/08/2022

Kursusnya sangat membantu untuk pekerjaan Terima kasih