A Theoretically driven Analytical Visual Persuasion Framework Analysing Photographs in Sustainability Reports
A Theoretically-driven Analytical Visual Persuasion Framework: Analysing Photographs in Sustainability Reports
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    Pembelajar 138
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    Rating 4.50
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    Sesi 1 Sesi
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    Durasi Belajar 90 menit
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    Level Kursus Intermediate
  • Int'l Lecture Week 2021
  • Int'l Lecture Week 2021 (ILW for BINUSIAN and NUNI Only - Research Forum)

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BINUS Creates

Deskripsi

The paper draws from the theoretical constructs of Peirce’s (1991) visual semiotic system of icon, index and symbol and Aristotle’s (1984) persuasive appeals of ethos, pathos and logos, to develop an explicit three-step visual content analysis for photographic images and their accompanied text/caption. Specific application questions for each step of the analysis are designed as a toolkit to complement the applicability of the framework. Sustainability related photographs in the Coca-Cola Company’s 2018 Business & Sustainability Report are examined to illustrate the applicability of the analytical framework.

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  1. Donna (verified owner)

    Kursusnya sangat membantu untuk pekerjaan Terima kasih

  2. Lisa (verified owner)

    Adakan kursus lebih dalam agar dapat pengetahuan baru

  3. Junaidi (verified owner)

    lebih diperbanyak contoh2 aplikasi penerapan

  4. Kenly (verified owner)

    Terima kasih GreatNusa sudah mengadakan materi ini

A Theoretically-driven Analytical Visual Persuasion Framework: Analysing Photographs in Sustainability Reports

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Diperbarui pada 23/10/2022