Deskripsi

This course is a practical course for learners who wants to learn about marketing in this digital era. Promotion is something that is liked by most consumers, so as a consumer, we are most definitely often curious about promotions; what promotions are, what is included in the promotion, why promotion is a fun thing for us as consumers, then what kind of promotion make consumers interested in buying it impulsively. Why do you have to be impulsive? Yes, in short, producers and retailers are very fond of this consumer behavior, including in the context of producers and retailers in Indonesia, then what about impulsive behavior in Indonesian people and what is the connection with promotions that are mostly applied in Indonesia as a strategy in marketing its products in Indonesia. After studying this, learners are expected to find out more about promotion tools, how to use them, the best time to apply them and of course, they can determine who should be exposed to these promotional tools.