
5,913Peserta
Terakhir di update3/5/2025
LevelBasic
10 Alternatives Marketing You Should Know in this IR 4.0 Era
Rp 99.900
Rp 55.000
Akses kursus hingga 12 bulan
3 Sesi pembelajaran
Durasi belajar selama45 menit
Tentang Kursus Ini
Pelajari 10 strategi pemasaran alternatif di era Industri 4.0. Pahami cara memanfaatkan promosi untuk meningkatkan penjualan dan menjangkau audiens yang tepat secara efektif.
This course is a practical course for learners who wants to learn about marketing in this digital era. Promotion is something that is liked by most consumers, so as a consumer, we are most definitely often curious about promotions; what promotions are, what is included in the promotion, why promotion is a fun thing for us as consumers, then what kind of promotion make consumers interested in buying it impulsively. Why do you have to be impulsive? Yes, in short, producers and retailers are very fond of this consumer behavior, including in the context of producers and retailers in Indonesia, then what about impulsive behavior in Indonesian people and what is the connection with promotions that are mostly applied in Indonesia as a strategy in marketing its products in Indonesia. After studying this, learners are expected to find out more about promotion tools, how to use them, the best time to apply them and of course, they can determine who should be exposed to these promotional tools.
Materi yang Dipelajari
Introduction to IMC
[AMK01A-EN] First thing First, What is IMC?
[AMK01B-EN] Promotional Mix
[AMK01C-EN] Five Reason Why Integrated Marketing Works
[AMK01D-EN] Components of Brand Image
[AMK01E-EN] Consumer Decision Making Process
First thing First, What is IMC?
Promotional Mix
Five Reason Why Integrated Marketing Works
Components of Brand Image
Consumer Decision Making Process
First thing First, What is IMC
Promotional Mix
Five Reason Why Integrated Marketing Works
Components of Brand Image
Consumer Decision Making Process
[QUIZ] Introduction to IMC
Introduction to Alternative Marketing
[AMK02A-EN] Traditional Media Channel
[AMK02B-EN] Marketing 4.0
[AMK02C-EN] Alternative Marketing
Scorm-Traditional Media Channel
Marketing 4.0
Alternative Marketing
Traditional Media Channel
Marketing 4.0
Alternative Marketing
[QUIZ] Introduction to Alternative Marketing
Alternative Marketing and Impulsive Buying Decision
[AMK03A-EN] Impulsive Buying Behavior in Indonesia
[AMK03B-EN] The Influence of Alternative Marketing toward Impulsive Buying Decision in Indonesia
Impulsive Buying Behavior in Indonesia
The Influence of Alternative Marketing toward Impulsive Buying Decision in Indonesia
Impulsive Buying Behavior in Indonesia
The Influence of Alternative Marketing toward Impulsive Buying Decision in Indonesia
[QUIZ] Alternative Marketing and Impulsive Buying Decision
Mitra Pengajar
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Pengajar

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Associate Prof. Nathalia Tjandra - Edinburgh Napier University, UK
Gratis