This course is a practical course for learners who wants to learn about marketing in this digital era. Promotion is something that is liked by most consumers, so as a consumer, we are most definitely often curious about promotions; what promotions are, what is included in the promotion, why promotion is a fun thing for us as consumers, then what kind of promotion make consumers interested in buying it impulsively. Why do you have to be impulsive? Yes, in short, producers and retailers are very fond of this consumer behavior, including in the context of producers and retailers in Indonesia, then what about impulsive behavior in Indonesian people and what is the connection with promotions that are mostly applied in Indonesia as a strategy in marketing its products in Indonesia. After studying this, learners are expected to find out more about promotion tools, how to use them, the best time to apply them and of course, they can determine who should be exposed to these promotional tools.
Apa yang akan Anda pelajari
"Student will recognize IMC, the promotional tools as a part of IMC, as well as the strategy how to utilize IMC to build brand and make consumer buying product/service
Student will understand more about Alternative Marketing and some strategy how to maximize it to gain profit for company
Student will understand more about impulsive buying decision and how alternative marketing can be one influence of it"
Kebutuhan sebelum belajar
Know Basic of Marketing and technology
Untuk siapa kelas ini
For students and young professionals who want to Learning of 10 Alternatives Marketing You Should Know in this IR 4.0 Era