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Topic outline

  • Introduction to IMC

    Student will recognize IMC, the promotional tools as a part of IMC, as well as  the strategy how to utilize IMC to build brand and make consumer buying product/service

    • Introduction to Alternative Marketing

      Student will understand more about Alternative Marketing and some strategy how to maximize it to gain profit for company

      • Alternative Marketing and Impulsive Buying Decision

        Student will understand more about impulsive buying decision and how alternative marketing can be one influence of it