Since Brazil is considered one of the main emerging economies of the Global South, students can use such learning in a wider way to undergo their personal journey of entrepreneurship, practice entrepreneurship in a different culture and redesign their own lives. Students will understand that where we find difficulties there are equally opportunities: in each culture it is possible to start an enterprise – you might open a business, start something new inside a company, or start a social movement. “Entrepreneurship in Brazil” presents a general overview of Brazil, Brazilian culture for business and the entrepreneurial context in the country, including recent research on Brazilian entrepreneurial culture. Prof. Ferragi currently teaches Management and Entrepreneurship at UFSCar (Federal University of São Carlos, Brazil), ranked among the top 10 higher education institutions in the country, where he also coordinates UFSCar’s MBI – Master in Business Innovation, an educational journey through the topics of innovation, entrepreneurship and digital transformation.