Doing Good and Doing Well: The Case of Lifebuoy Berbagi Sehat
Doing Good and Doing Well: The Case of Lifebuoy Berbagi Sehat
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    Pembelajar 6
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    Rating 4.75
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    Sesi 1 Sesi
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    Durasi Belajar 0 menit
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    Level Kursus Intermediate
  • Studi Kasus Indonesia

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BINUS Business School Case Center

Pengajar

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Dra. Chrysanti Hasibuan – Sedyono, Ec., MIM.

BINUS Business School Case Center

Deskripsi

Lifebuoy was one of Unilever’s brands, a brand that was truly ‘global’ before the term ‘global brand’ was popular and regarded to be one of the jewels in Unilever’s crown. Over 110 years of history, Lifebuoy was consistent to become the champion in health and hygiene. The company started in 1933 with a snap soap factory in Batavia, Unilever was engaged in the manufacturing of soaps, detergents, margarine, dairy based foods, ice cream, tea-based beverages, and cosmetic product. Unilever Indonesia was one of the very few corporations in Indonesia where CSR was embedded in the business. Unilever recognizes the need to give and to share, not because it helps maintain its good reputation, but because it helps the company to grow. Unilever believes that CSR was not limited to voluntary contributions, it permeates the whole of the corporate being. Unilever’s corporate mission – to add vitality to life – shows how clearly the business understands 21st century-consumers and their lives.

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Case Study Indonesia

  • Doing Good and Doing Well: The Case of Lifebuoy Berbagi Sehat

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Review

  1. ALBAIHAQI (verified owner)

    Sudah sangat bagus

  2. Halil (verified owner)

    materi onlinenya bagus banget Sesuai ekspektasi thank you

  3. FERNANDA (verified owner)

    topik yang menarik

  4. Reyhan (verified owner)

    Tolong perbanyak topik di bidang HR dan Legal

Doing Good and Doing Well: The Case of Lifebuoy Berbagi Sehat

Rp40.000

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Diperbarui pada 12/10/2022