Doing Good and Doing Well: The Case of Lifebuoy Berbagi Sehat

Pembelajar 6
Rating 4.75
Sesi 1 Sesi
Durasi Belajar 0 menit
Level Kursus Intermediate

Studi Kasus Indonesia

Mitra Pengajar

BINUS Business School Case Center

Pengajar

Dra. Chrysanti Hasibuan – Sedyono, Ec., MIM.

4.75/5
6 Pemelajar
1 Kursus

Deskripsi

Lifeboy was one of Unilever’s brands, a brand that was truly ‘global’ before the term ‘global brand’ was popular and regarded to be one of the jewels in Unilever’s crown. Over 110 years of history, Lifebuoy was consistent to become the champion in health and hygiene. The company started in 1933 with a snap soap factory in Batavia, Unilever was engaged in the manufacturing of soaps, detergents, margarine, dairy based foods, ice cream, tea-based beverages, and cosmetic product. Unilever Indonesia was one of the very few corporations in Indonesia where CSR was embedded in the business.

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Case Study Indonesia

Doing Good and Doing Well: The Case of Lifebuoy Berbagi Sehat

Rating

4.8 /5

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Review

Rated 5 out of 5

Reyhan (verified owner) – 01/08/2022

Tolong perbanyak topik di bidang HR dan Legal
Rated 4 out of 5

FERNANDA (verified owner) – 01/08/2022

topik yang menarik
Rated 5 out of 5

Halil (verified owner) – 01/08/2022

materi onlinenya bagus banget Sesuai ekspektasi thank you
Rated 5 out of 5

ALBAIHAQI (verified owner) – 01/08/2022

Sudah sangat bagus