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Welcome to 

The 3rd South-East Asian Sales 

Competition (SEASAC 2022)

Developing the next generation of sales graduates




The South-East Asia Sales Competition (SEASAC) is an exciting opportunity for potential employers, students, and academia to come together and promote selling skills, the essential competency for growing the business.
This competition is a live-interactive sales role play. Students will act as B2B sales professional, sell based on case study from real company, and might face the real buyer from the industry. Students are required to identify buyers’ needs, present the products benefit, handle the objections, and close the deal by negotiating the best option. Students’ performance will be evaluated by a panel of expert judges. The competition will be performed in 4 (four) rounds: qualifying, quarter final, semi-final, and final rounds.
The competition is held in English
The 3rd SEASAC 2022 will be one of the biggest B2B International Sales Competition, with the competition participants, buyer and judges come from universities and industries across South-East Asia, rest of Asia and other part of the world. This event supports student employability and is a bridge between business and academia. Our research showed that event outcomes has created a new awareness about sales professional among students, improved students’ confidence, and give new insights for business community on the sales scenario that might happen.  
By registering, you will get access to the event and more information on sales education. You can choose your role in the category available below, as student, judge, employer and other (sponsors, academic or committee).
You will be directed to the page according to your role in the competition. You will not only get access to the online competition, but it also gives you opportunities to expanding your network with like-minded people in the sales profession environment.
You will also have opportunities to learn more about sales and sales courses.  Sales competitions are a form of learning where students apply sales theory to practice.


Learn further 3rd SEASAC 2022 in this session


Important Dates:

  1. Familarization (info) session with tips from competition's judge : August, 9th 2022

  2. Closing registration: 22 August 2022

  3. Technical Meeting Participant (Online): 24 August 2022 , 03.00 PM (Jakarta Time, GMT+7)

  4. Info Session Judges & Buyers (Online): 26 August 2022 , 03.00 PM (Jakarta Time, GMT+7)

  5. Technical Meeting Judges (Online): 8 September 2022 , 03.00 PM (Jakarta Time, GMT+7)

  6. Technical Meeting Buyer (Online): 9 September 2022 , 03.00 PM (Jakarta Time, GMT+7)

  7. The qualifying round (Online): 13-15 September 2022

  8. Semi-final and Final (Hybrid/Online): 12 and 13 October 2022


Rules for registration:

1.    Students:
       - SEASAC Partners University: each university can send maximum 4 (four) participants
       - Non-SEASAC partners University can send maximum 2 (two) participants
2.    Buyers: open registration for companies and academicians in sales and marketing
3.    Judges: open registration for academicians and companies

South-East Asian Sales Competition (SEASAC) project is co-financed by the European Commission’s Erasmus+ Capacity Building in the Field of Higher Education programme. SEASAC is implemented by 11 higher education institutions from Europe, Indonesia, and Thailand and by SEAMEO Regional Open Learning Centre SEAMOLEC