The Survival Strategies in E-commerce Industry: A Case of Traveloka Indonesia
Many activities are now inseparable from the role of smartphones, especially in the use of the internet. In order to be able to maintain the company’s existence, Traveloka also took the initiative to create an application that includes various services such as booking hotel tickets, airline tickets, train tickets, and other types of vacations. This makes Traveloka able to become the number one solution for all types of travel needs, which of course has experienced many obstacles during the process. Traveloka has succeeded in developing its business in Southeast Asia, namely Thailand, Malaysia, Singapore, Vietnam, and the Philippines. Now, customer trust is not the only obstacle in facing this massive e-commerce industry.