CATEGORY: Studi Kasus Indonesia

Bakmi GM: Longevity Story Of A Noodles Restaurant

Course Access: Lifetime
Course Overview

Once known as Bakmi Gajah Mada and started as a humble street hawker stand, Bakmi GM has successfully built its reputation as Jakarta’s most iconic noodle restaurant brand over the last 60 years. By 2018, Bakmi GM has grown to serve 30,000 customers per day throughout more than 50 restaurants located not only in the Greater Jakarta area, but also in Bandung and Surabaya. Nonetheless during that journey, they were not without their own major historical events, notably the notorious negative issue that been thrown at them that marked Bakmi GM’s turning point. With many competitors emerging, changing customer generations, Indonesian fast-paced trend-based market, and changes in Jakarta’s food market landscape with more online assisted restaurants, how can Bakmi GM keep up with these challenges?

Leave a Reply

Your email address will not be published. Required fields are marked *