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Int'l Lecture Week 2021 (ILW for BINUSIAN Only)
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Global Competitiveness of Indonesia : Building Winning Competences

The World Bank lists Indonesia as the world’s fourth most populous nation, 10th largest economy in purchasing power parity, and a member of the G-20. Indonesia has made enormous gains in poverty reduction, cutting the poverty rate by more than half since 1999, to 9.78% in 2020. Prior to the COVID-19 crisis, Indonesia was able to maintain consistent economic growth, qualifying the country as upper middle income status in July 2020. How globally competitive is Indonesia? This presentation will compare Indonesia with other emerging international nations in ASEAN, BRICS and the Central and Eastern Europe. It will measure Indonesia’s economic rank over the last two decades and identify its strong and weak pillars pf global competitiveness. The presentation will end with a discussion on the competences that Indonesia needs to enhance to increase competitiveness, and the impact of the Belt & Road Initiative and the Digital Economy on the economic growth of Indonesia.

Updated 31/03/22 | Tingkat | Total 60 menit Durasi

Int'l Lecture Week 2021 (ILW for BINUSIAN Only)
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Entrepreneurial Finance

Updated 31/03/22 | Tingkat | Total 90 menit Durasi

Int'l Lecture Week 2021 (ILW for BINUSIAN Only)
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Creating Brand Equity

The purpose of this topic is to expose students to the concept of brand equity and how it is created. In order to do this, the following questions will be explored: What is brand equity and why is important to organizations? What are the perspectives (models) of brand equity? How do organizations build, measure, manage and grow brand equity? The discussion will aim at helping students to enhance their critical, analytical and evaluative skills with regard to variety of brands. Thus, at the end of the topic, students/learners will be expected to: evaluate the concept of brand equity; critically analyze the importance of brand equity; critique the perspectives of brand equity and evaluate the strategies of building, measuring, managing and growing brand equity. In order to achieve the above expected learning outcomes, students/learners are expected to prepare themselves before the start of the class in terms of: (1) Identifying top/strong (ten) Asian/Indonesian brands, American brands and African brands (2) Identifying the attributes that these brands share in common (3) Identifying unique attributes about these brands (4) Identifying local products/brands at micro-marketing level (5) Can these brands at micro-marketing level become global brands? How? Thus in order for students to derive value and/or achieve expected learner outcomes from this class, they are expected to actively participate in the discussion.

Updated 31/03/22 | Tingkat | Total 60 menit Durasi

Int'l Lecture Week 2021 (ILW for BINUSIAN Only)
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The Fundamentals of Social CRM and Social Media Monitoring (2 November 2021)

The lecture will clarify the fundamentals of Social CRM and how social media can support businesses in CRM processes to improve the relationship with customers. As an important step of Social CRM, the lecture will explain the use of social monitoring tools to understand, for example, market trends and customer behavior.

Updated 6/04/22 | Tingkat | Total 60 menit Durasi

Int'l Lecture Week 2021 (ILW for BINUSIAN Only)
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Entrepreneurship and Strategic Management

With a PhD on International Economics and Development, a Master on Advance Financial Analysis and a Degree on Eco- nomics and Business Administration, Dr. Fátima DE LA FUENTE is a Professor of International Finance. She is a Professor at the University since 1999 (obtaining the Full Professorship in 2007) and she worked in the banking industry for 8 years (Senior Credit Officer / Credit Risk Manager for Corporate and Investment Banking - La Caixa and Deutsche Bank). Her international experience is broad (she has worked for five years in Germany as well as the UK, France, Holland, Belgium and Finland). During this course students will develop their abilities to understand and analyze financial information critically, to select proper investments and to look for the financial structure that better suits in different kinds of firms that operate on a global environment. Apart from that, they will learn about different international financial instruments as well as about international markets. All of that focusing specifically on Financial Control.

Updated 31/03/22 | Tingkat | Total 90 menit Durasi

Int'l Lecture Week 2021 (ILW for BINUSIAN Only)
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Culture and Entrepreneurship


Updated 6/04/22 | Tingkat | Total 60 menit Durasi

Int'l Lecture Week 2021 (ILW for BINUSIAN Only)
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The Challenges of Responsible Consumption in Emerging Markets

Sustainability has been suggested as an emerging business megatrend that will profoundly affect firm survival and competitiveness. Companies, government, non-governmental organizations, and consumers are increasingly interested in sustainability-related issues. Companies, for instance, have initiated, managed, and communicated their sustainable marketing activities through many programs, including Corporate Social Responsibility (CSR) initiatives. However, most CSR programs have not met their objectives. In order for sustainable marketing practices to succeed, they need to be aligned with consumer interests, because consumers are the ultimate determinant of CSR success. An extensive literature review reveals that there are three main challenges with regard to responsible or sustainable consumption: (1) consumer segments are not only either green or non-green groups; (2) the attitude-behaviour gap phenomenon, where positive attitudes towards environmental issues do not necessarily translate into actual green purchase behaviour, has been found consistently in many sustainable consumption studies; and (3) consumers tend to perceive certain barriers to green behaviour, which in turn affect their readiness to be green. These three challenges prevent many consumers from engaging in responsible consumption. While most of the literature on responsible/sustainable consumption tends to focus on the developed country context, research in the emerging market context has been very limited. Therefore, the current study aims to examine these three specific challenges for the development of responsible consumption in an emerging market context (i.e. Indonesia).

Updated 31/03/22 | Tingkat | Total 90 menit Durasi

Int'l Lecture Week 2021 (ILW for BINUSIAN Only)
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Post Pandemic Covid-19: New Norms of Market Forces in Consumer-Centric Businesses

Updated 31/03/22 | Tingkat | Total 120 menit Durasi

Int'l Lecture Week 2021 (ILW for BINUSIAN Only)
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Indigenous Entrepreneurs in Australia: Past, Present and Future Direction


Updated 31/03/22 | Tingkat | Total 90 menit Durasi

Int'l Lecture Week 2021 (ILW for BINUSIAN Only)
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Int'l Lecture Week 2021 (ILW for BINUSIAN Only)
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Entrepreneurship in International Context: A Case of Brazil and Indonesia

Since Brazil is considered one of the main emerging economies of the Global South, students can use such learning in a wider way to undergo their personal journey of entrepreneurship, practice entrepreneurship in a different culture and redesign their own lives. Students will understand that where we find difficulties there are equally opportunities: in each culture it is possible to start an enterprise – you might open a business, start something new inside a company, or start a social movement. “Entrepreneurship in Brazil” presents a general overview of Brazil, Brazilian culture for business and the entrepreneurial context in the country, including recent research on Brazilian entrepreneurial culture. Prof. Ferragi currently teaches Management and Entrepreneurship at UFSCar (Federal University of São Carlos, Brazil), ranked among the top 10 higher education institutions in the country, where he also coordinates UFSCar's MBI – Master in Business Innovation, an educational journey through the topics of innovation, entrepreneurship and digital transformation.

Updated 31/03/22 | Tingkat | Total 90 menit Durasi

Int'l Lecture Week 2021 (ILW for BINUSIAN Only)
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The Fundamentals of Social CRM and Social Media Monitoring (4 November 2021)

Updated 6/04/22 | Tingkat | Total 60 menit Durasi

Int'l Lecture Week 2021 (ILW for BINUSIAN Only)
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Building Brand Resilience in The Digital Era

Updated 6/04/22 | Tingkat | Total 90 menit Durasi

Int'l Lecture Week 2021 (ILW for BINUSIAN Only)
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Strategy, Trade Management & Marketing


Updated 6/04/22 | Tingkat | Total 60 menit Durasi