Product Identity
Publication Year: 2018
Related Topic: CSR, Management, Corporate, Hospitality, Branding
Product #: 118-0214-001
Category: Business
Pages: 11
Abstract
TAUZIA was established on August 8th, 2001. It is a result of fruitful collaboration between Marc’s entrepreneurship passions in the hospitality industry with Indonesian business leaders that resulted in PT. TAUZIA Hotel Management (THM).TEC is fully supported by Marc Steinmeyer, the CEO of TAUZIA Hotels from the initiation through to the implementation. In fact, he took the initiative to implement a pilot program from ISCO Foundation (Indonesian Street Children Organization) due to his involvement in the Rotary Mampang Perapatan Chapter in 2001. After reading more about CSR and CSV, Marc Steinmeyer believed that the CSR activities that his company does have not been fully utilized to leverage their competitive advantages. The activities had boosted the employee engagement through different activities as well as the appointment of the TEC ambassadors. However, being a long-run program, Marc was worried that the TEC may not stand against time and would not be considered as an important aspect of the business itself by all the stakeholders.
