Publication Year: 2009
Related Topic: Company Culture, Business Plan, Business Transformation, Commodity
Product #: 109-1211-002
PT. Indocement Tunggal Prakarsa was not the only player in the Indonesian Cement Market, there were several strong competitors fighting Indocement, but Indocement had a combination of Excellent Workforce and Excellent Leadership, each with eight strong elements, all these helped Indocement face its competition in the Indonesian cement market. The Germany-based Heidelberg Cement AG took over the ownership of maority of the shares in Indocement by purchasing the shares of BPPN and the shares of the Indonesian Goverment. Heidelberg Cement AG controlled 61.7% of the shares in Indocement, this changed after the Goverment of Indonesia Opted to sell shares to Heidelberg Cement AG, increasing the stake of the latter to 65% The debt and the decrease of domestic market were two factors that made PT. Indocement Tunggal Prakarsa injured on the financial aspect , the debt could not be paid , and moreover, a profit margin could not reach high because of the price war. Heidelberg now owned 65% of Indoecemnt's stocks, easily solving the financial problem.