Digital Transformation and Entrepreneurship Towards Business Resilience & SustainabilityFor BINUSIAN Only
The 3rd International Lecture Week points out challenges and types of resilience and cluster issues facing enterprises that need to be resolved to prepare recovery, and one of them is Information Technology. For many businesses, including SMEs, participation
in the digital economy is the key to greater resiliency. The company’s resilience and sustainability in Indonesia is an interesting topic yet an actual illustration of the recent trends of how Asian country’s economy and businesses emerge in current
pandemic COVID-19. It is thus showcasing the importance of how Digital Transformation and Entrepreneurship blend into the ILW theme. This even promotes the extent to which digital transformation enable business to be resilient and sustained. It is
hoped that by providing supportive information, knowledge, and research to BBS faculty, students, and other related stakeholders, the 3rd International Lecture Week enables to bridge the gap between academic and practical milieu.
To understand more about this program, please download:
ILW Program Book
As the pandemic has swept across the world in the past almost two years, society has been forced to change. Not only have they changed in terms of health, but have changed their several lifestyles such as how to shop, how to consume, how to make transaction and even changes the norm in society. Likewise […]
The lecture will clarify the fundamentals of Social CRM and how social media can support businesses in CRM processes to improve the relationship with customers. As an important step of Social CRM, the lecture will explain the use of social monitoring tools to understand, for example, market trends and customer behavior.
A brand is more than just a logo, a brand is about a set values which enables organisations to make a promise about unique experiences. Whilst the elements of a brand, such as name, logo, website, organisation’s messages, products and services can be controlled by the organisation, the customers and other stakeholders’ perception towards a […]
At present, most stakeholders (e.g., sponsors; sponsee) in sponsorship are experiencing several challenges when getting a sponsorship and financial survivability. From the sponsors’ perspective, the Covid-19 pandemic has caused a major impact on the sponsors’ financial which have caused serious difficulties in doing their business. The annual profit for the sponsors will inevitably therefore be […]
Since Brazil is considered one of the main emerging economies of the Global South, students can use such learning in a wider way to undergo their personal journey of entrepreneurship, practice entrepreneurship in a different culture and redesign their own lives. Students will understand that where we find difficulties there are equally opportunities: in each […]
The World Bank lists Indonesia as the world’s fourth most populous nation, 10th largest economy in purchasing power parity, and a member of the G-20. Indonesia has made enormous gains in poverty reduction, cutting the poverty rate by more than half since 1999, to 9.78% in 2020. Prior to the COVID-19 crisis, Indonesia was able […]
The lecture will clarify the fundamentals of Social CRM and how social media can support businesses in CRM processes to improve the relationship with customers. As an important step of Social CRM, the lecture will explain the use of social monitoring tools to understand, for example, market trends and customer behavior.
Jon Mjolhus is an associate professor/senior lecturer at University of South-Eastern Norway. He received his master’s degree in business administration from Norwegian School of Economics, (NHH), with a major in finance from Stockholm School of Econom- ics. He also holds master’s degrees in financial economics from Norwegian Business School (BI) and in real estate management […]